SafeguardingOlderPeople_A4Web.3A new public awareness campaign aimed at putting a stop to the abuse of older South Australians has been launched.

As part of the campaign, advertisements will run on radio and print media, across social media, on bus shelters as well as in washrooms and doctors rooms.

Minister for Ageing, Zoe Bettison, said the campaign highlights the types of elder abuse and the signs to look for, as well as providing people with more information and support.

“Elder abuse can be a hidden problem which goes undetected as it happens in relationships where it is least expected to occur,” Ms Bettison said.

“Around 1 in 20 older Australians experience some form of financial, emotional, physical or sexual abuse from a person they know and trust.

“The most common elder abuse cases are financial and emotional, and 80 per cent of the time it is carried out by a family member.

“By recognising the signs, we can help put a stop to elder abuse.”

Ms Bettison said older people should not be subjected to any form of abuse, at any time, particularly during vulnerable periods.

“These members of our community may be vulnerable to abuse especially with increasing frailty and decline in their physical or mental condition.

“It is important that as a community we have a clear understanding of the rights of older people and how they can be protected. These rights do not disappear with age.

“If you think elder abuse is occurring, I encourage you to seek further support and information through the South Australian Elder Abuse Prevention Phone Line and webpages.”

The campaign is a key action from the Strategy to Safeguard the Rights of Older South Australians, Action Plan 2015-2021 launched at the World Elder Abuse Awareness Day in Adelaide on 16 June 2015.

For more information visit www.sahealth.sa.gov.au/stopelderabuse or call the South Australian Elder Abuse Prevention Phone Line on 1800 372 310.

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